Scholarship Targeting: How to Reach the Most Relevant Students for Your Scholarship Campaign

If you are a Traffic Acquisition Manager, Digital Marketing Manager, Growth Manager, or someone who is actively considering using ScholarshipOwl for Business for a scholarship campaign, you might wonder how to reach the most relevant students who fit your marketing objectives.

In this article, we will explain the benefits of targeting, how it works between ScholarshipOwl and ScholarshipOwl for Business. Our goal is to make your campaign effective for your goals.

How Targeting Works

We offer ScholarshipOwl for Business, a platform that helps businesses reach the most relevant students within ScholarshipOwl for their Scholarship Campaigns. ScholarshipOwl has over 9 Million registered students growing by 150,000 plus users per month.

When you select your audience in ScholarshipOwl for Business, you can define your audience details to reach the students in ScholarshipOwl who fit your marketing objective. Think of it like setting up an ad campaign on Facebook, where you can target specific demographics, interests, and behaviors. If you wish to target everyone, you can just select targeting criteria of location, e.g. USA and capture everyone, are they the audience that will convert? Let’s find out.

Set Your Audience Definition

Here are some of the details you can select from when setting up your scholarship campaign:

School level: Target students who are currently enrolled in college or graduate school.

Graduation date: Target students who are graduating in a specific year or semester.

GPA: Target students who have a minimum GPA requirement.

Major: Target students who are studying in a particular field.

Location: Target students who are studying in a specific geographic area.

Select Your Audience

Selecting your target audience is simple. You can select your targeting needs, define your conditions and you’re good to go. Once you have defined your audience, ScholarshipOwl for Business will show you the number of students who fit your selection.

Targeting relevant students for your scholarship campaign can help you reach the right audience in ScholarshipOwl and achieve your marketing objectives. By using ScholarshipOwl for Business and selecting your target audience, your scholarship can reach the defined student audience on the ScholarshipOwl student network.