Skip to main content
All CollectionsCampaign Objectives: Reaching Your Marketing Goals
Attainable Marketing Goals Through Listing Your Scholarship
Attainable Marketing Goals Through Listing Your Scholarship
Melanie Amini avatar
Written by Melanie Amini
Updated over a week ago

This article will walk you through the exciting possibilities of listing your scholarship on ScholarshipOwl for Business and how it can help you achieve your marketing objectives. Let's delve into the outcomes you can achieve through scholarship campaigns.

Outcome 1: Get Prospect Data

By running a Sponsored Scholarship Campaign, you can not only provide financial assistance to students but also gather valuable data. Capture essential information about applicants, including personal, contact, and educational details. This data provides insights into your audience, enabling you to tailor your marketing efforts more effectively.

For instance, imagine a healthcare company offering a medical scholarship. With captured data, you could refine your outreach strategies based on students' career aspirations, academic pursuits, and geographic locations.

Outcome 2: Get High-Quality Leads

Enhance your lead generation efforts by creating a Sponsored Scholarship Campaign with additional applicant requirements. In addition to standard data points, you can gather more detailed information. This wealth of data is invaluable for targeted marketing and segmentation.

Suppose a tech company launches a scholarship requiring applicants to answer a survey about their technological preferences and challenges. This data helps refine marketing messages, ensuring your campaigns resonate with your audience's needs.

Outcome 3: Get Conversions on Web

Boost your web conversions with a Sponsored Scholarship Campaign that requires applicants to perform specific actions before applying. These actions can include blog subscriptions, form submissions, survey completions, creating accounts, or downloading resources like e-books.

Consider a fashion brand offering a design scholarship. Requiring applicants to subscribe to their fashion blog before applying not only increases engagement but also builds a community of interested individuals.

Important Consideration: Web Conversion Limitations

While ScholarshipOwl for Business empowers you to achieve various conversions, it's essential to note that these actions must occur within the ScholarshipOwl ecosystem. Conversions that depend on external platforms, like submitting forms via Google Forms, cannot be enforced.

Unleash Your Scholarship Campaign's Potential

Listing your scholarship campaign on ScholarshipOwl for Business offers a world of opportunities for marketers. From gathering prospect data to obtaining high-quality leads and driving web conversions, you can achieve a spectrum of marketing objectives. Tailor your scholarship campaign to align with your brand's goals and audience's interests, and experience the power of scholarships as a marketing tool. Start creating your Sponsored Scholarship Campaign on ScholarshipOwl for Business today and elevate your marketing strategy to new heights.

Did this answer your question?