In this guide, we'll walk you through the process of setting up "Actions" on your website, a crucial step in creating scholarship campaigns.
Understanding Actions: Your Path to Effective Scholarship Campaigns
As marketing professionals, you're well-versed in guiding users through various actions on different platforms. In the context of ScholarshipOwl for Business, "Actions" are the specific tasks you want scholarship applicants to complete on your website to qualify for your scholarship. These actions can include signing up, subscribing, submitting forms, downloading apps, and more.
Getting Started: Crafting Your Scholarship Campaign
To embark on your scholarship journey, start by logging into the Scholarship Campaign Manager via our ScholarshipOwl For Business website. Here's where you'll create or edit your Scholarship Campaign and define your scholarship's unique requirements.
As you create or edit your Scholarship Campaign, you will be asked to define your scholarship requirements. If you choose the "Action" requirement type, you'll be prompted to define the following key elements:
Action Title: This is where you name the specific action you want students to undertake on your website. It's a clear and concise way to communicate the desired task.
Description of the Action Title: In this section, describe the action in detail. Whether it's signing up, subscribing, form submission, or downloading an app – make it clear and compelling.
Link to the Action: Provide the link to your website where students can complete the action. This ensures that applicants can easily access and complete the required task.
Website Configuration: Connecting Actions to Your Scholarship
Once you've defined your scholarship requirements and finalized your Scholarship Campaign, it's time to configure the action on your website. This step is crucial for seamless integration.
Here's what you need to do:
Add the Script: Insert the following script into the HTML code header of the webpage where you want the action to take place:
<script async src="https://go.scholarship.app/trk.js"></script>
Trigger the Action Completion: Implement the function call below to activate the action's completion process:
window.sapp.goal();
With these steps completed, your Scholarship Campaign is ready to roll. You'll begin accepting applicants who have successfully completed your specified action on your website.